CASE STUDY: CPG BEVERAGE BRAND
Objective:
To understand the impact of cross-platform advertising exposure on a network’s TV and digital platforms
- Campaign ran for 6 months, prior to and during its key sales season
- TV and digital campaign creative appealed to relevant audience of this network
SuccessCampaign Return of 3x Ad Spend |
*Projected Incremental Dollars is based on Incremental $/HH by All TV Households Reached, projected up to reflect dollars at a Total Grocery level
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Source: TiVo Research custom study.
TV is still the Leading DriverMost HHs were exposed to TV only; still, unit and $ increases were higher in households exposed to both digital + TV ads
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Source: TiVo Research custom study.
The Campaign brought in New Buyers for the Brand and Category |
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Source: TiVo Research custom study.
Again, More Frequency =
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Source: TiVo Research custom study.
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