IN THE NEWS

When you develop an information system that goes way, way beyond traditional TV ratings, people tend to notice. For a media kit or other media inquiries, please contact [email protected]
05-06-2013Information Week: TiVo Research Analytics Mines Big TV Data
03-22-2013CNN - The Lead with Jake Tapper: Burbank begs Leno to stay, and what car ownership reveals about Fallon’s late night viewers
02-11-2013Dunnhumby: Time to ditch the demographic
01-17-2013The Privacy Advisor (by iapp) : TV-Monitoring Patent Prompts Privacy Worries By Matthew Schwartz
01-17-2013The Privacy Advisor (by iapp) : TV-Monitoring Patent Prompts Privacy Worries By Matthew Schwartz
10-17-2012AdWeek Debate Winners
10-12-2012Deseret News Republicans Watch Golf Democrats Prefer NBA
10-12-2012New York Times TRA Showing Viewing Habits of Republicans and Democrats
05-24-2012Hollywood Reporter - Cable Show Wrap Up
05-02-2012MediaPost TVBoard - Improving Local Measurement with Return-Path Data
03-28-2012Jack Myers Media Business Report - Media Industry Investors Shift to Content and Context
03-19-2012Adweek - Nothing But Net March Madness A Winning Investment
02-20-2012Broadcasting & Cable - FX Touts its Reach Advantage
01-26-2012TRA Auto Ratings Enhance TV Targets
01-07-2012TV viewer-measurement tools improve
12-05-2011Poltrack Sees Broadcast Ad Revenues Up 7.3%
09-06-2011TVExchanger - dunnhumbyUSA and TRA Looking To Close Gap On Television Ad Targeting For CPG Companies
08-31-2011Computerworld - Why Big Data is a Big Deal
08-23-2011MediaPost - TRA Grows Consumer Database Via Kroger
06-01-2011MediaPost - The Future of TV Advertising is … Data
05-25-2011MediaPost - Media Insights Q&A With Bill Harvey
05-11-2011Jack Myers Report - Special Report on Set Top Box TV Research
04-27-2011TVExchanger - TRA Leveraging Purchase Behavior Data For TV Buying Says CEO Lieberman
03-23-2011CBS: Viewers’ Age and Sex Shouldn’t Matter to Marketers
03-21-2011The Delaney Report - Points Of Passion - Measuring Measurement
03-08-2011MediaPost - Internet measurement is still too clickly
03-07-2011WSJ - TV’s Next Wave: Tuning In to You.
03-03-2011PRNewser - Spin the Agencies of Record
02-27-2011Advertising Age - Web Ad Pioneer Dave Morgan Looks to Re-Wire TV Advertising
02-11-2011MediaPost - Needham: Nielsen Still Gold, Stock Could Rise 30%
02-04-2011WSJ - On TV, New Ways To Gauge the Ads
01-26-2011Financial Times - Nielsen Offering raises $1.6bn
01-25-2011Wall Street Journal - Nielsen’s Post-IPO Challenge: Preserving Ratings Monopoly
11-03-2010Advertising Age - TRA Finds What TV Shows Cereal Buyers Are Watching
09-17-2010MediaPost - TRA Enlarges Research, Linking Viewership To Purchasing
09-16-2010Research Magazine - TRA to add Experian automotive data to media ROI analytics platform
07-08-2010Media Week - TRA Expands Exec Management
06-23-2010Research Magazine - TRA licences Media Trust IP to extend ROI analytics services
06-07-2010MrWeb - TRA Receives Patent for Analytics Platform
06-02-2010MediaPost - Ad Firm TRA Gets Cash Infusion From Intel, WPP
05-26-2010Ad Age - Purchase Habits Trump Demographics in TV Buys
05-26-2010TechCrunch - Intel Leads $18.2M Round for Media and Market Research Company TRA
05-17-2010Ad Age - The New Ad-Buying Measures That May Be on Tap This Fall
03-24-2010Research Magazine - MTV Networks to ’laser-target’ consumers through Media TRAnalytics
03-17-2010Media Insights Q&A With Mark Lieberman, CEO Of TRA
03-08-2010MediaPost - CRE Report Shows Potential Of Set-Top-Box Data, Calls For Industry Collaboration
02-17-2010MediaPost - Media Insights Q&A: Ed DeNicola and John Morse
10-29-2009MediaPost - Meyers To COO, TRA
10-26-2009Financial Times - Time to Adjust the Set [subscription reqd]
08-26-2009Ad Age - Media Companies Roll Out Efforts to Improve Audience Measurement
08-16-2009Media Week- Cracking the Set-Top Box Code
07-20-2009MrWeb - TRA has added Terese Herbig to its sales team
06-01-2009Research World - ROI: The Tools of the Trade
05-12-2009MediaDaily News - TRA: Target ’Swing Purchasers’ On TV For Better ROI
05-07-2009The Wall Street Journal - Arbitron, Looking To Make Strategic Investments, Takes Page From Cisco
04-03-2009CableFax Daily - CableFax Daily - April 3rd, 2009
04-03-2009The Cable360.Net Network - Set-Top Advances Could Drive Addressable Ads
04-02-2009NetworkWorld - Start-ups air cable industry innovations
02-17-2009TV Board - The Collaborative Alliance Rides Again
01-28-2009TVWeek - TRA Data Links Shows With Consumers
01-27-2009TVNEWSDAY How Set-Tops, Streaming Help Local TV
01-07-2009Adweek.com - Flight to Accountability by TRA’s very own Bill Harvey
01-06-2009Jack Myers Report - The TiVo Imperative: Educate and Entice Viewers to “Want to Watch” Commercials and New TV Series
12-08-2008Adweek - Demo-Based TV Buys Not Enough
12-01-2008Broadcasting & Cable - Canoe’s David Verklin Navigates Tough Waters
11-14-2008DMNews - Discovery to use TRA’s single-source database
11-11-2008RBR & TVBR - Database lets advertisers match TV viewing to purchases
11-10-2008MrWeb - TRA Panel Taking Shape
07-28-2008Broadcasting and Cable - Low-Rated Whine
07-11-2008NPR, Morning Edition “ Nielsen Tries To Keep Pace With TV’s Evolution
06-25-2008ADWEEK - TRA, TiVo Forge Data Deal
06-24-2008MediaPost’s MediaDailyNews - TiVo, TRA To Measure Purchases Based On Ad Exposure
06-09-2008Broadcasting and Cable - New Audience Metrics Aim to Leapfrog Web Buzz
06-01-2008CFO.com - Why Do They Buy?
05-12-2008MediaPost - On Eve Of TV Upfront, Nielsen Ratings Remain Unaccredited.
04-25-2008Ad Week - MediaVest Partners With TRA on TV Data.
04-24-2008Admap - The roots of ROI: The new single-source
02-12-2008Media Week - TRA Adds TV Viewing, Shopping Measure
02-11-2008Wall Street Journal - Couch to Supermarket: Connecting Dots
02-11-2008Research Magazine - TRA lifts the veil to reveal new advertising ROI system