TiVo Research

NATURAL. PURE. TV DATA.

The largest cross-media household-level single-source sample in the industry.

TARGETING AND PERFORMANCE
DATA FEED

TV VIEWER RETARGETING TO DIGITAL AND MOBILE

FREQUENCY TO LOCATION BUILD

CROSS-PLATFORM
CAMPAIGN SYNC

CROSS-PLATFORM
AD IMPACT MEASUREMENT

ATTRIBUTION

PRODUCTS & SERVICES

Contact us for more information about our data products.

TV TARGETS

We construct audience targets rooted in TV, yet informed by other media, first-party data and purchase behavior data. We strive to define any target that could be found across Linear TV and provide the means for accessing it through TV investment.

CROSS-PLATFORM MEASUREMENT

We combine exposure data across all screens, in and out of home, with TV exposure to determine reach, frequency and key performance indicators. We strive to precisely measure the simultaneous reach and frequency across all platforms.

TV IMPACT MEASUREMENT

We strive to precisely quantify the exact impact of TV exposure on consumer behaviors.

TV DATA FEEDS

Data feeds and APIs. We strive to optimally deliver our data to your environment for visualization.

MEDIA TRANALYTICS®

Media TRAnalytics® is a patented breakthrough media research technology that provides marketers with true granular ROI accountability on their media spending. TiVo Research collects immense banks of data: second-by-second tuning data from set-top boxes, household purchase data, and household demographic data. TiVo Research's algorithms then check, edit, filter, weight and project the data, match the data at the household level, and measure and analyze the data so that clients can use Media TRAnalytics to generate customized reports.

CASE STUDIES

CPG Frozen Dinner Brand
Assess the sales contribution of the TV and Digital components of brand’s ad campaign

Network Cross-platform Campaign for Awards Show
Determine if digital targeting works: did the use of a digital target, vs a general demo target, to plan digital campaign improve program tune-in

CPG Beverage Brand
To understand the impact of cross-platform advertising exposure on a network’s TV and digital platforms

Network Cross-media Campaign for Returning Series
Determine the impact of both TV + Digital Promos in driving higher tune-in rates to a returning series on a major cable net

ABOUT

The pioneers of single-source matching of advertising exposure and purchase information.

TiVo Research is an innovator in TV and cross media audience measurement that provides buyers and sellers with big data solutions for maximizing advertising ROI. We manage a big data environment built using second-by-second TV viewership data from 4.4 million households. This TV Data Management Platform (DMP) operates at the individual household/user level and is matched to Digital, Mobile, Purchase, and 1st-party (CRM) data sets.

Our partners and clients can access our data for Targeting in a variety of ways, including through DMPs and media automation environments (DSPs and SSPs), as well as directly through our mTRA portal. We specialize in bridging TV exposure with exposure on other platforms to determine effective cross-media reach and impact on KPIs such as viewership lift, intent lift, and actual product purchase.

PHILOSOPHY

Naturally occurring data. Deterministic preferred. Analytics at the individual household level.

Audience-based targeting is more efficient than demo targeting
Audience-based targeting on TV can achieve scale quicker than automation of TV ad buying
TV automation is inevitable, but is not going to happen tomorrow
Impact of digital targeting is improved when it considers TV
Campaign should be synchronized across all platform
Bridging data sets is a state of mind, not an end result - we’re always on!