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Betsy Rella
VP, Research |
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As Vice President of Research for TiVo Research, Betsy oversees the Account Management team for all syndicated and custom deliverables for clients across all verticals. Prior to joining TRA, her 20+ year career has been spent at signature media brands such as ABC, MTV, and Lifetime where she managed both Programming and Sales Research teams, supporting Programming, Scheduling, Ad Sales, Affiliate, Marketing, Press, and Digital. In 2010, she moved over to the agency side at Ipsos where she was SVP MediaCT and focused on custom research studies for major media clients. Most recently. Betsy was Vice President of Ad Sales Research at The Weather Channel where she crafted cross-platform ad effectiveness solutions, measuring bottom funnel ROI using POS data, and designing new ad products enabling third-party campaign measurement. She is now building on that experience at TRA by matching TV and Digital datasets with purchase data, exposure data, and CRM; thus enabling integration with Data Management Platforms, Demand Side Platforms, and Supply Side Platforms to further align data with media investment. Betsy began her career at Disney/ABC, spending eight years in research working in various dayparts including Primetime, Daytime, and Saturday Morning. Betsy earned a Bachelor of Fine Arts degree at New York University’s Tisch School of the Arts.