ABOUT TRA
The pioneers of single-source matching of advertising exposure and purchase information.
TiVo Research and Analytics (TRA) is an innovator in TV and cross media audience measurement that provides buyers and sellers with big data solutions for maximizing advertising ROI. We match the set-top-box TV tuning data from 4.4 million households with their auto, grocery and Rx purchase data, enabling advertisers to find the right audiences and drive sales.
“ …single-source research from companies like TRA allow marketers to figure out the return on investment for each part of their ad campaigns. Recent work by TRA has specifically addressed the issue of the broadcast/cable mix of television campaigns.”
David Poltrack, CBS
TRA LEADERSHIP
We are innovators in advertising, research and entertainment technology who all love TV.
DATA PARTNERS
Our best-of-breed partners enable us to connect massive samples of TV and Digital exposure with household purchase data.
FAQs
Our Frequently Asked Questions will provide you with all the background you need.
CAREERS
Join the leader in the development of cutting-edge entertainment and audience measurement technology.